Online Shop

網店學堂直播室 (第1至5課)

這課程由最基本的事情開始解說，最適合有志開設網店營運生意的人參加，把最基本的理念掌握，成功的機會就自然大大增加。

FEDM01 – Webinar#08. Facebook Advertising

Facebook is the most popular social media in the world. In order to gain more attraction from your target audience, you need to advertise with the right objectives, placements, ad formats…You can also leverage it to promote your online shop through FB Shop (Commerce Manager).

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FEDM – Webinar#06. Google Analytics & Performance Tracking

You need to understand the real success metrics of digital marketing campaigns before you can really decide digital channels may bring you the better performance & results. Google Analytics is serving as one of the most widely used tools.

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FEDM01 – Webinar#05. Search Engine Optimization Basics

SEO is probably the most important topic to understand or action you need to take if you want to grow organic traffic to your online shop or website. Once mastered, you will have a very good competitive position.

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FEDM01 – Webinar#04. eCommerce Success by Loyalty Program & Affiliation

The essence of growth for your online shop is to build up the base of your returning customers. The more returning customers the greater the growth in sales. It is the most important tactic of all for e-Commerce.

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FEDM – Webinar#03. eCommerce Success by Sales Funnel

How would you design a sales funnel when customers are visiting your eCommerce site (online shop) is an art and it will greatly increase the chance of conversion for your online shop and grow faster with sales. If you think in the way of a Sales Funnel, your online shop is not just a website but a coordinated effort for sales conversion!

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